Creating powerful brands in customer, service and industrial markets / Leslie de Chernatory and Malcolm McDonald.

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TextPublication details: Oxford, Uk : Elsevier, 2003.Edition: 3rd edDescription: xix, 467 p. ill. ; 24 cmISBN:

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Current library	Call number	Status	Barcode
UMI Main Library	658.827 DEC (Browse shelf(Opens below))	Available	2011-363

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