Advertising and promotion : Supplemental aspects of integrated marketing communications / Terence A. Shimp.

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TextPublication details: USA : Thomson, 2003.Edition: 6th edDescription: xxi, 650 p. : ill. ; 28 cmISBN:

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Holdings
Current library	Call number	Status	Barcode
UMI Main Library	658.82SHI (Browse shelf(Opens below))	Available	2003-852
UMI Main Library	658.82SHI (Browse shelf(Opens below))	Available	2003-853

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