Advertising and promotion :
Shimp, Terence A.
Advertising and promotion : Supplemental aspects of integrated marketing communications / Terence A. Shimp. - 6th ed. - USA : Thomson, 2003. - xxi, 650 p. : ill. ; 28 cm.
9780030352713
Advertising.
Sales promotion.
Communication in marketing.
658.82 / SHI
Advertising and promotion : Supplemental aspects of integrated marketing communications / Terence A. Shimp. - 6th ed. - USA : Thomson, 2003. - xxi, 650 p. : ill. ; 28 cm.
9780030352713
Advertising.
Sales promotion.
Communication in marketing.
658.82 / SHI