Converting customer value : From retention to profit / John A. Murphy.
Material type: TextPublication details: England : John Wiley and Sons ltd., 2006Description: xxviii, 388 p. ill. ; 24 cmISBN:
TextPublication details: England : John Wiley and Sons ltd., 2006Description: xxviii, 388 p. ill. ; 24 cmISBN: - 0-470-01634-5
- 658.812 MUR
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