Converting customer value :
Murphy, John A., 1948-
Converting customer value : From retention to profit / John A. Murphy. - England : John Wiley and Sons ltd., 2006 - xxviii, 388 p. ill. ; 24 cm.
0-470-01634-5
Customer relations--Management.
Business planning.
Relationship marketing.
658.812 / MUR
Converting customer value : From retention to profit / John A. Murphy. - England : John Wiley and Sons ltd., 2006 - xxviii, 388 p. ill. ; 24 cm.
0-470-01634-5
Customer relations--Management.
Business planning.
Relationship marketing.
658.812 / MUR