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Personal selling : Building customer relationships and partnerships / Rolph E. Anderson, Alan J Dubinsky, Rajiv Mehta.

By:

Anderson, Rolph E

Contributor(s):

Material type:

TextPublication details: New York : Houghton Mifflin co., 2007.Edition: 2nd edDescription: xxv, 497 p. : ill. ; 26 cmISBN:

978-0-618-64570-1

Subject(s):

DDC classification:

658.812 AND

Item type:

Books-General

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Previous ed. published as: Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky.

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