Personal selling : (Record no. 3166)

MARC details
000 -LEADER
fixed length control field 00877nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180606160741.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120405t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-618-64570-1
040 ## - CATALOGING SOURCE
Original cataloging agency UMI
Transcribing agency UMI
Modifying agency UMI
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number AND
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Anderson, Rolph E.
9 (RLIN) 2978
245 ## - TITLE STATEMENT
Title Personal selling :
Remainder of title Building customer relationships and partnerships /
Statement of responsibility, etc. Rolph E. Anderson, Alan J Dubinsky, Rajiv Mehta.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Houghton Mifflin co.,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 497 p. :
Other physical details ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Previous ed. published as: Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Selling.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales personnel.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dubinsky, Alan J.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mehta, Rajiv
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books-General

No items available.