Integrated marketing communications in advertising and promotion / Terence A. Shimp.

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TextPublication details: Mason,OH : South-Western, c2007.Edition: 7th edDescription: xiii, 629 p. : ill. ; 28 cmISBN:

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Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.8SHI (Browse shelf(Opens below))	Available	658. o46

Includes index.

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