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Integrated marketing communications in advertising and promotion /

Shimp, Terence A.

Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 7th ed. - Mason,OH : South-Western, c2007. - xiii, 629 p. : ill. ; 28 cm.

Includes index.

ISBN: 9780324408089

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / SHI

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