Strategic marketing : Planning and control / Graeme Drummond, Ruth Ashford [and] John Ensor.

By: Drummond, GraemeContributor(s): Ashford, Ruth | Ensor, JohnMaterial type: TextTextPublication details: Oxford ; Boston : Butterworth-Heinemann, 2001Edition: 2nd edDescription: xiv, 304 p. : ill. ; 25 cmISBN: 0750652365Subject(s): Marketing -- Management | Marketing -- Decision making | Marketing -- PlanningDDC classification: 658.802
Item type: Books-General
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UMI Main Library
Seen During Stock-taking 658.802 DRU (Browse shelf(Opens below)) Available 2011-1333

Published in association with The Chartered Institute of Marketing.

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