Strategic marketing :
Drummond, Graeme
Strategic marketing : Planning and control / Graeme Drummond, Ruth Ashford [and] John Ensor. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 2001. - xiv, 304 p. : ill. ; 25 cm.
Published in association with The Chartered Institute of Marketing.
0750652365
Marketing--Management.
Marketing--Decision making.
Marketing--Planning.
658.802 / DRU
Strategic marketing : Planning and control / Graeme Drummond, Ruth Ashford [and] John Ensor. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 2001. - xiv, 304 p. : ill. ; 25 cm.
Published in association with The Chartered Institute of Marketing.
0750652365
Marketing--Management.
Marketing--Decision making.
Marketing--Planning.
658.802 / DRU