Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell.

By:

Brennan, Ross, 1957-

Contributor(s):

Material type:

TextSeries: Advanced marketing seriesPublication details: London ; Los Angeles : SAGE, 2011.Edition: 2nd edDescription: xxi, 386 p. : ill. ; 25 cmISBN:

9781849201551 (hbk)
9781849201568 (pbk)

Subject(s):

DDC classification:

658.804 22 BRE

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

Item type:

Books-General

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.804 BRE (Browse shelf(Opens below))	Available	2014-100
UMI Main Library	Seen During Stock-taking	658.804 BRE (Browse shelf(Opens below))	Available	2014-092
UMI Main Library	Seen During Stock-taking	658.804 BRE (Browse shelf(Opens below))	Available	2014-081

Previous ed.: 2007.

Includes bibliographical references and index.

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

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