Business-to-business marketing /
Brennan, Ross, 1957-
Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell. - 2nd ed. - London ; Los Angeles : SAGE, 2011. - xxi, 386 p. : ill. ; 25 cm. - Advanced marketing series .
Previous ed.: 2007.
Includes bibliographical references and index.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
9781849201551 (hbk) 9781849201568 (pbk)
Industrial marketing.
Industrial marketing--Case studies.
658.804 / BRE
Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell. - 2nd ed. - London ; Los Angeles : SAGE, 2011. - xxi, 386 p. : ill. ; 25 cm. - Advanced marketing series .
Previous ed.: 2007.
Includes bibliographical references and index.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
9781849201551 (hbk) 9781849201568 (pbk)
Industrial marketing.
Industrial marketing--Case studies.
658.804 / BRE