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The marketing book / edited by Michael J. Baker.

TextSeries: Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, c1994Edition: 3rd edDescription: xlii, 740 p. : ill. ; 25 cmISBN: 9780750620222Subject(s): MarketingDDC classification: 658.8

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Current library	Collection	Call number	Status	Date due
UMI Main Library	Seen During Stock-taking	658.8 MAR (Browse shelf(Opens below))	Available

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references and index.

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