The marketing book /
The marketing book /
edited by Michael J. Baker.
- 3rd ed.
- Oxford ; Boston : Butterworth-Heinemann, c1994.
- xlii, 740 p. : ill. ; 25 cm.
- The marketing series .
- Marketing series (London, England) .
"Published on behalf of the Chartered Institute of Marketing."
Includes bibliographical references and index.
9780750620222
Marketing.
658.8 / MAR
"Published on behalf of the Chartered Institute of Marketing."
Includes bibliographical references and index.
9780750620222
Marketing.
658.8 / MAR