Integrated marketing communication in advertising and promotion / Terence A. Shimp.

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TextPublication details: Mason,OH : Thomson South Western, c2007.Edition: 7th edDescription: xx, 629 p. : ill. ; 24 cmISBN:

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Holdings
Current library	Collection	Call number	Status	Notes	Barcode
UMI Main Library	Seen During Stock-taking	659.1 SHI (Browse shelf(Opens below))	Available		2006-556
UMI Main Library		658.8 SHI (Browse shelf(Opens below))	Available	Academic &Research References	2009-045
UMI Main Library		659.1 SHI (Browse shelf(Opens below))	Available	Academic &Research References	2009-046

Includes bibliographical references and index.

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