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Integrated marketing communication in advertising and promotion /

Shimp, Terence A.

Integrated marketing communication in advertising and promotion / Terence A. Shimp. - 7th ed. - Mason,OH : Thomson South Western, c2007. - xx, 629 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780324408089

Subjects--Topical Terms:
Marketing
Communication
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Dewey Class. No.: 659.1 / SHI

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