Marketing planning 2007-2008 / Karen Beamish and Ruth Ashford.

By: Beamish, KarenContributor(s): Ashford, RuthMaterial type: TextTextPublication details: Oxford ; Burlington : Elsevier/Butterworth-Heinemann, c2007Description: ix, 402 p. : ill. ; 30 cmISBN: 9780750684040Subject(s): Marketing -- Planning | Marketing -- Planning -- Examinations study guidesDDC classification: 658.802
Item type: Books-General
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