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Marketing planning 2007-2008 /

Beamish, Karen

Marketing planning 2007-2008 / Karen Beamish and Ruth Ashford. - Oxford ; Burlington : Elsevier/Butterworth-Heinemann, c2007. - ix, 402 p. : ill. ; 30 cm.

Includes bibliographic references and index

ISBN: 9780750684040

Subjects--Topical Terms:
Marketing--Planning
Marketing --Examinations study guides--Planning

Dewey Class. No.: 658.802 / BEA

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