Advertising : Principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 8th edDescription: xlvi, 640 p. : ill. (chiefly col.) ; 29 cmISBN:

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	659.1 MOR (Browse shelf(Opens below))	Available	2013-008
UMI Main Library	Seen During Stock-taking	659.1 MOR (Browse shelf(Opens below))	Available	2013-007
UMI Main Library	Seen During Stock-taking	659.1 MOR (Browse shelf(Opens below))	Available	2013-009

Includes bibliographical references (p. 615-624) and index.

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