Advertising :
Moriarty, Sandra E.
Advertising : Principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xlvi, 640 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references (p. 615-624) and index.
9780135009383
2007036863
Advertising.
659.1 / MOR
Advertising : Principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xlvi, 640 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references (p. 615-624) and index.
9780135009383
2007036863
Advertising.
659.1 / MOR