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Strategic marketing : Planning and control / Graeme Drummond, John Ensor.

By:

Drummond, Graeme

Contributor(s):

Material type:

TextSeries: Marketing series (London, England). Student.Publication details: Oxford ; Boston : Butterworth-Heinemann, c001.Edition: 2nd edDescription: xiv, 304 p. : ill. ; 25 cmISBN:

0750652365

Subject(s):

DDC classification:

658.802 DRU 22

Item type:

Books-General

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Published in association with The Chartered Institute of Marketing.

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