Strategic marketing :
Drummond, Graeme.
Strategic marketing : Planning and control / Graeme Drummond, John Ensor. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, c001. - xiv, 304 p. : ill. ; 25 cm. - Marketing series (London, England). Student. .
Published in association with The Chartered Institute of Marketing.
0750652365
Marketing--Management.
Marketing--Decision making.
Marketing--Planning.
658.802 / DRU
Strategic marketing : Planning and control / Graeme Drummond, John Ensor. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, c001. - xiv, 304 p. : ill. ; 25 cm. - Marketing series (London, England). Student. .
Published in association with The Chartered Institute of Marketing.
0750652365
Marketing--Management.
Marketing--Decision making.
Marketing--Planning.
658.802 / DRU