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Strategic marketing planning / Coli Gilligan, Richard M.S. Wilson.

By:

Gilligan, Colin

Contributor(s):

Wilson, Richard M.S

Material type:

TextPublication details: London : Kogan Page, c1993.Description: 222 p. : ill. ; 23 cmISBN:

9780750622462

Subject(s):

DDC classification:

658.802 20 GIL

Item type:

Books-General

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Includes bibliographical references and index.

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