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Strategic marketing planning /

Gilligan, Colin

Strategic marketing planning / Coli Gilligan, Richard M.S. Wilson. - London : Kogan Page, c1993. - 222 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780750622462

Subjects--Topical Terms:
Marketing--Planning.
Strategic planning.

Dewey Class. No.: 658.802 / GIL

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