Cybermarketing : How to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton and Upkar Pardesi.

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TextPublication details: Oxford ; Boston : Butterworth-Heinemann, 2000.Edition: 2nd edDescription: xvi, 355 p. : ill. ; 24 cmISBN:

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Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.84BIC (Browse shelf(Opens below))	Available	2011-756

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references and index.

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