Cybermarketing :
Bickerton, Pauline.
Cybermarketing : How to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton and Upkar Pardesi. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 2000. - xvi, 355 p. : ill. ; 24 cm.
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750647043 (alk. paper)
Internet marketing.
Internet advertising.
658.84 / BIC
Cybermarketing : How to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton and Upkar Pardesi. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 2000. - xvi, 355 p. : ill. ; 24 cm.
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
0750647043 (alk. paper)
Internet marketing.
Internet advertising.
658.84 / BIC