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The new strategic brand management : Creating and sustaining brand equity long term / Jean-Noel Kapferer.

By: Kapferer, Jean-Noel Material type: Text

TextPublication details: London ; Sterling, VA. : Kogan Page, 2004Edition: 3rd edDescription: xiv, 497 p. ; 25 cmISBN: 9780749442835Subject(s): Brand name products -- ManagementDDC classification: 658.8343

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Current library	Call number	Status	Date due	Barcode
UMI Main Library	658.827 KAP (Browse shelf(Opens below))	Available		2011-172

Includes bibliographical references (p. [471]-483) and index.

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