International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By: Cateora, R. PhillipContributor(s): Gilly, C. Mary | Graham, John LMaterial type: TextTextPublication details: Boston : McGraw-Hill/IRWIN, c2009Edition: 14th edDescription: xxxi, 711 p. : ill. ; 26 cmISBN: 9780071288385Subject(s): MarketingDDC classification: 658.84
Item type: Books-General
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