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International marketing /

Cateora, R. Phillip

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - Boston : McGraw-Hill/IRWIN, c2009. - xxxi, 711 p. : ill. ; 26 cm.

Includes index.

ISBN: 9780071288385

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.84 / CAT

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