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Market segmentation : How to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

By: McDonald, Malcolm Contributor(s): Dunbar, Ian, 1951-Material type: Text

TextPublication details: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004Edition: [3rd ed.]Description: xxv, 465 p. : col. ill. ; 25 cmISBN: 9780750659819Subject(s): Market segmentationDDC classification: 658.8

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library		658.8 MCD (Browse shelf(Opens below))	Available	2010-2590
UMI Main Library		658.8 MCD (Browse shelf(Opens below))	Available	2010-2593
UMI Main Library	Seen During Stock-taking	658.8 MCD (Browse shelf(Opens below))	Available	2010-2594
UMI Main Library	Seen During Stock-taking	658.8 MCD (Browse shelf(Opens below))	Available	2010-2595
UMI Main Library	Seen During Stock-taking	658.8MCD (Browse shelf(Opens below))	Available	2010-2596
UMI Main Library	Seen During Stock-taking	658.8MCD (Browse shelf(Opens below))	Available	2010-2597
UMI Main Library	Seen During Stock-taking	658.8MCD (Browse shelf(Opens below))	Available	2010-2598

Includes bibliographical references and index.

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