Market segmentation :
McDonald, Malcolm.
Market segmentation : How to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. - [3rd ed.]. - Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004. - xxv, 465 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780750659819
Market segmentation.
658.8 / MCD
Market segmentation : How to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. - [3rd ed.]. - Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004. - xxv, 465 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780750659819
Market segmentation.
658.8 / MCD