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Marketing management : Strategy and cases / Douglas J. Dalrymple,Leonard J. Parsons.

By: Dalrymple, Douglas J Contributor(s): Parsons, Leonard J Material type: Text

TextPublication details: New york : John Wiley and sons, c1982Edition: 3rd edDescription: xiii, 821 p. : ill. ; 24 cmISBN: 0471098477Subject(s): Marketing -- ManagementDDC classification: 658.8

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Current library	Call number	Status	Date due	Barcode
UMI Main Library	658.8 DAL (Browse shelf(Opens below))	Available		86-147
UMI Main Library	658.8 DAL (Browse shelf(Opens below))	Available		86-148

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