Marketing management :
Dalrymple, Douglas J.
Marketing management : Strategy and cases / Douglas J. Dalrymple,Leonard J. Parsons. - 3rd ed. - New york : John Wiley and sons, c1982. - xiii, 821 p. : ill. ; 24 cm.
0471098477
Marketing--Management
658.8 / DAL
Marketing management : Strategy and cases / Douglas J. Dalrymple,Leonard J. Parsons. - 3rd ed. - New york : John Wiley and sons, c1982. - xiii, 821 p. : ill. ; 24 cm.
0471098477
Marketing--Management
658.8 / DAL