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Marketing : Contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan.

By: Schoell, William F Contributor(s): Guiltinan, Joseph P Material type: Text

TextPublication details: Needham Heihts, MA : Allyn and Bacon, 1992Edition: 5th edDescription: xxvi, 781 p. : ill. ; 26 cmISBN: 9780205131501Subject(s): MarketingDDC classification: 658.8

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Current library	Collection	Call number	Status	Date due	Barcode
UMI Main Library		658.8 SCH (Browse shelf(Opens below))	Available		98-069
UMI Main Library	Seen During Stock-taking	658.8SCH (Browse shelf(Opens below))	Available		98-068

Includes bibliographical references and indexes.

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