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Marketing :

Schoell, William F.

Marketing : Contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan. - 5th ed. - Needham Heihts, MA : Allyn and Bacon, 1992. - xxvi, 781 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780205131501

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / SCH

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