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Principles and practices of marketing / David Jobber.

By: Jobber, David Material type: Text

TextPublication details: London : McGraw-Hill, c2007Edition: 5th edDescription: xxxi, 1022 p. : col. ill. ; 26 cmISBN: 139780077114152Subject(s): MarketingDDC classification: 658.802

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Current library	Collection	Call number	Status	Date due	Barcode
UMI Main Library	Seen During Stock-taking	658.802 JOB (Browse shelf(Opens below))	Available		2009-722
UMI Main Library	Seen During Stock-taking	658.802 JOB (Browse shelf(Opens below))	Available		2009-723

Free accompanying Ad insight CD-ROM with a wealth of TV advertising campaigns linked to topics in the book

Includes bibliographical references and index.

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