Principles and practices of marketing /
Jobber, David.
Principles and practices of marketing / David Jobber. - 5th ed. - London : McGraw-Hill, c2007 - xxxi, 1022 p. : col. ill. ; 26 cm.
Free accompanying Ad insight CD-ROM with a wealth of TV advertising campaigns linked to topics in the book
Includes bibliographical references and index.
139780077114152
Marketing
658.802 / JOB
Principles and practices of marketing / David Jobber. - 5th ed. - London : McGraw-Hill, c2007 - xxxi, 1022 p. : col. ill. ; 26 cm.
Free accompanying Ad insight CD-ROM with a wealth of TV advertising campaigns linked to topics in the book
Includes bibliographical references and index.
139780077114152
Marketing
658.802 / JOB