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Marketing strategy and competitive positioning / Graham J. Hooley, John Saunders, Nigel F. Piercy,

By: Hooley, Graham J Contributor(s): Saunder, John | Piercy, Nigel Material type: Text

TextPublication details: Harlow, England ; New York : FT Prentice Hall, 2008Edition: 3rd edDescription: xxiv, 614 p. : ill. ; 25 cmISBN: 9780273655169Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.802

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Current library	Collection	Call number	Status	Date due	Barcode
UMI Main Library	Seen During Stock-taking	658.802 HOO (Browse shelf(Opens below))	Available		2011-323

Includes bibliographical references and index.

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