Marketing strategy and competitive positioning /
Hooley, Graham J.
Marketing strategy and competitive positioning / Graham J. Hooley, John Saunders, Nigel F. Piercy, - 3rd ed. - Harlow, England ; New York : FT Prentice Hall, 2008. - xxiv, 614 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273655169
Target marketing.
Marketing--Management.
658.802 / HOO
Marketing strategy and competitive positioning / Graham J. Hooley, John Saunders, Nigel F. Piercy, - 3rd ed. - Harlow, England ; New York : FT Prentice Hall, 2008. - xxiv, 614 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273655169
Target marketing.
Marketing--Management.
658.802 / HOO