The brand management checklist : Proven tools and techniques for creating winning brands / Brad Van Auken.

By: Van Auken, BradMaterial type: TextTextPublication details: London : Kogan Page, c2002Description: xv, 320 p. : ill. ; 25 cmISBN: 9780749436995Subject(s): Branding (Marketing) -- Management | Brand name products -- Marketing -- ManagementDDC classification: 658.827
Item type: Books-General
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Current library Collection Call number Status Date due Barcode
UMI Main Library
Seen During Stock-taking 658.827 VAN (Browse shelf(Opens below)) Available 2011-159

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