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The brand management checklist :

Van Auken, Brad

The brand management checklist : Proven tools and techniques for creating winning brands / Brad Van Auken. - London : Kogan Page, c2002. - xv, 320 p. : ill. ; 25 cm.

ISBN: 9780749436995

Subjects--Topical Terms:
Branding (Marketing) --Management.
Brand name products --Management. --Marketing

Dewey Class. No.: 658.827 / VAN

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