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Strategic marketing : Planning and control / Graeme Drummond, John Ensor.

By: Drummond, Graeme Contributor(s): Ensor, John | Chartered Institute of Marketing Material type: Text

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TextPublication details: Oxford ; Boston : Butterworth-Heinemann, c001Edition: 2nd edDescription: xiv, 304 p. : ill. ; 25 cmISBN: 0750652365Subject(s): Marketing -- Management | Marketing -- Decision making | Marketing -- PlanningDDC classification: 658.802

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