Cybermarketing : How to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton and Upkar Pardesi.
Material type:
TextPublication details: Oxford ; Boston : Butterworth-Heinemann, 2000Edition: 2nd edDescription: xvi, 355 p. : ill. ; 24 cmISBN: 0750647043 (alk. paper)Subject(s): Internet marketing | Internet advertisingDDC classification: 658.84
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | Seen During Stock-taking | 658.84BIC (Browse shelf(Opens below)) | Available | 2011-756 |
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
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