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Books-General
Marketing information and research : Study text for exams in 08 & 09 / CIM.

by CIM.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Learning Media, c2008Availability: Items available for loan: UMI Main Library (2) Call number: 658.83 CIM, ...

Books-General
Strategic marketing in Practice / Ashok Ranchod, Ebi Marandi.

by Ranchhod, Ashok | Marandi, Ebi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam : Elsevier Ltd., c2008Availability: Items available for loan: UMI Main Library (2) Call number: 658.802 RAN, ...

Books-General
Marketing plans : How to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: c2007Availability: Items available for loan: UMI Main Library (9) Call number: 658.8 MCD, ...

Books-General
CIM coursebook 06/07 : Analysis and evaluation / Wendy Lomax.

by Lomax, Wendy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: [London] : The Chartered Institute of Marketing (CIM), c2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.83 LOM.

Managing marketing: marketing success through good management

by Palmer,Roger.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Elsevier ; 2007Availability: No items available.

Books-General
CIM revision cards : Marketing management in practice 05/06 / The Chartered Institute of Marketing.

by The Chartered Institute of Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Butterworth-Heinemann, c2006Availability: Items available for loan: UMI Main Library (5) Call number: 658.8 CHA, ...

Books-General
Services marketing management / Peter Mudie, Angela Pirrie.

by Mudie, Peter | Pirrie, Angela.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam : Butterworth-Heinemann, c2006Availability: Items available for loan: UMI Main Library (4) Call number: 658.8 MUD, ...

Books-General
The marketing customer interface 2002-2003 / Rosemary Phipps, Craig Simmons.

by Phipps, Rosemary | Simmons, Craig.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c2002Availability: Items available for loan: UMI Main Library (2) Call number: 658.812 ROS, ...

Books-General
The fundamentals and practice of marketing / John Wilmshurst.

by Wilmshurst, John.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c2002Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 WIL, ...

Books-General
Total relationship marketing / Evert Gummesson.

by Gummesson, Evert.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c2003Availability: Items available for loan: UMI Main Library (4) Call number: 658.8 GUM, ...

Books-General
Marketing-led strategic change : A guide to tranforming the proces of going to market / Nigel F. Piercy.

by Piercy, Nigel F.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c2002Availability: Items available for loan: UMI Main Library (3) Call number: 658.812 PIE, ...

Books-General
Internal marketing : Tools and concepts for customer focused management / Pervaiz K Ahmed, Mohammed Rafiq.

by Ahmed, Pervaiz K | Rafiq, Mohammed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c2002Availability: Items available for loan: UMI Main Library (5) Call number: 658.802 AHM, ...

Books-General
Total relationship marketing : Rethinking marketing management from the 4Ps to 30Rs / Evert Gummesson.

by Gummersson, Evert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c1999Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 GUM.

Books-General
Marketing plans : How to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth Heinemann, c1999Availability: Items available for loan: UMI Main Library (3) Call number: 658.8 MCD, ...

Books-General
Effective management for marketing 1998-99 / Angela Hatton, Mike Worsam.

by Halton, Angela | Worsam, Mike | Chartered Institute of Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c1998Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 HAT.

Books-General
International marketing / Stanley J. Paliwoda, Michael J. Thomas.

by Paliwoda, Stanley J | Thomas, Michael J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c1998Availability: Items available for loan: UMI Main Library (2) Call number: 658.8​48 PAL, ...

Books-General
The fundamentals and practice of marketing / John Wilmshurst.

by Wilmshurst, John.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : VBPL, c2004Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 WIL.

Books-General
Strategic marketing management : Planning implementation and control / Richard M. S. Wilson, Colin Gilligan.

by Wilson, Richard M. S | Gilligan, Colin.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth Heinemann, c1997Availability: Items available for loan: UMI Main Library (3) Call number: 658.8 WIL, ...

Books-General
Guerrilla marketing research : Marketing research techniques that can help any business make more money / Robert J. Kaden.

by Kaden, Robert J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.83 KAD.

Books-General
Marketing action plan for the growing business / Yykarnom Shailendra.

by Shailendra, Yykarnom.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, c1999Availability: Items available for loan: UMI Main Library (1) Call number: 658.4012 SHA.

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