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Books-General
The evolution of new markets / Paul Gero'ski.

by Gero'ski, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; New York : University of Illinois Press, 2003Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 GER, ...

Books-General
The marketing power of emotion / John O'shaughness, Nicholas Jackson O'Shaughnessy.

by O'shaughness, John | O'Shaughnessy, Nicholas Jackson.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Oxford University Press, 2003Availability: Items available for loan: UMI Main Library (2) Call number: 658.342 OSH, ...

Books-General
Global marketing management : A European perspective / Warren J Keegan, Bodo B Schlegelmilch.

by Keegan, Warren J | Schlegelmilch, Bodo B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2001Availability: Items available for loan: UMI Main Library (2) Call number: 658.848 KEE, ...

Books-General
The essence of consumer behavior / Jim Blythe.

by Blythe, Jim.

Series: Essence of management seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Prentice Hall, 1997Availability: Items available for loan: UMI Main Library (2) Call number: 658.8342BLY, ...

Books-General
Consumer behavior / Leon G Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice-Hall International, c1997Availability: Items available for loan: UMI Main Library (1) Call number: 658.8342SCH.

Books-General
Principles of marketing / Philip Kotler.

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, c1999Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 KOT, ...

Books-General
Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River : Pearson Prentice Hall, c2006Availability: Items available for loan: UMI Main Library (8) Call number: 658.8 KOT, ...

Books-General
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Education Inc., 2004Availability: Items available for loan: UMI Main Library (5) Call number: 658.8KOT, ...

Books-General
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Education Inc. c2004Availability: Items available for loan: UMI Main Library (4) Call number: 658.8342 SCH, ...

Books-General
Instant cashflow / Bradley J. Sugars.

by Sugars, Bradley J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2006Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 SUG.

Books-General
Marketing warfare / Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New-York : McGraw Hill, 1986Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 RIE.

Books-General
Services marketing : Integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, [Mass.] ; London : McGraw-Hill, 2003Availability: Items available for loan: UMI Main Library (10) Call number: 658.8 ZEI, ...

Books-General
E-commerce / Jeffrey F. Rayport and Bernard J. Jaworski.

by Rayport, Jeffrey F | Jaworski, Bernard J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw Hill-Irwin MarketspaceU, 2001Availability: Items available for loan: UMI Main Library (2) Call number: 658.800285 RAY, ...

Books-General
Industrial marketing : Cases and concepts / Raymond Corey.

by Corey, Raymond.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs. N.J. : Prentice Hall, [1972? ; 1999]Availability: Items available for loan: UMI Main Library (1) Call number: 658.8COR. Not available: Withdrawn (1).

Books-General
Handbook of customer satisfaction and loyalty measurement / Nigel Hill and Jim Alexander.

by Hill, Nigel | Alexander, Jim | Hill, Nigel, 1952-. Handbook of customer satisfaction measurement.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Aldershot, Hampshire, England ; Brookfield, Vt. : Gower, c2000Availability: Items available for loan: UMI Main Library (1) Call number: 658.812 HIL.

Books-General
Value-based marketing : Marketing strategies for corporate growth and shareholder value / Peter Doyle.

by Doyle, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chichester ; New York : Wiley, c2000Availability: Items available for loan: UMI Main Library (1) Call number: 658.8 DOY.

Books-General
85 inspiring ways to market your small business : Inspiring, self-help marketing strategies that you can apply to your own business immediately / Jackie Jarvis.

by Jarvis, Jackie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford, U.K. : How To Books, c2007Availability: Items available for loan: UMI Main Library (6) Call number: 658.8JAR, ...

Books-General
Marketing communications : An integrated approach / P. R. Smith with Jonathan Taylor.

by Smith, P. R. (Paul Russell) | Taylor, Jonathan.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Kogan Page, 2002Availability: Items available for loan: UMI Main Library (3) Call number: 658.802 SMI, ...

Books-General
Great answers to tough marketing questions / P.R. Smith.

by Smith, P. R. (Paul Russell).

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: UMI Main Library (2) Call number: 658.8 SMI, ...

Books-General
Marketing planning for services / Malcolm MacDonald and Adrian Payne.

by MacDonald, Malcolm | Payne, Adrian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1998Availability: Items available for loan: UMI Main Library (1) Call number: 658.802 MAC .

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