Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens, Courtland L. Bovee ; with the editorial collaboration of Jack J. Whidden. - 5th ed. - Illinois : Richard Irwin, 1994 - xxx, 573 p. : ill., (some col.) ; 29 cm. - Irwin series in marketing. .
025613412x
Advertising
659 / ARE
Contemporary advertising / William F. Arens, Courtland L. Bovee ; with the editorial collaboration of Jack J. Whidden. - 5th ed. - Illinois : Richard Irwin, 1994 - xxx, 573 p. : ill., (some col.) ; 29 cm. - Irwin series in marketing. .
025613412x
Advertising
659 / ARE