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Brand rejuvenation : How to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu.

By: Lehu, Jean-MarcMaterial type: Text

TextPublication details: London : Kogan Page, c2006Description: xii, 252 p. : ill. ; 24 cmISBN: 9780749445669Subject(s): Product management | Product life-cycleDDC classification: 658.56

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Current library	Call number	Status	Notes	Date due	Barcode
UMI Main Library	658.56 LEH (Browse shelf(Opens below))	Available	Academic &Research References		2006-581

Product management; Product life-cycle

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