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Brand rejuvenation :

Lehu, Jean-Marc

Brand rejuvenation : How to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu. - London : Kogan Page, c2006. - xii, 252 p. : ill. ; 24 cm.

Product management; Product life-cycle

ISBN: 9780749445669

Subjects--Topical Terms:
Product management
Product life-cycle

Dewey Class. No.: 658.56 / LEH

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