Communication and persuasion : Psychological studies of opinion change / Carl I. Hovland, Irving L. Janis & Harold H. Kelly.

By: Hovland, Carl IContributor(s): Janis, Irving L | Kelly, Harold HMaterial type: TextTextPublication details: New Haven : Yale University Press, 1953Description: xii, 315 p. ; 21 cmSubject(s): Communication | PersuasionDDC classification: 301.14
Item type: Books-General
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